India’s most esteemed fashion show that takes place twice a year observed prestigious celebrities and fashionistas walking the decorated ramp as the curtain went up during this season’s Lakme Fashion Week.
Vogue avidly recapped key trends and captured special moments from the five-day long event in Mumbai. However, the collaborative effort between the cosmetic brand Lakme and IMG Reliance Ltd strengthened its fashion game by hardening its name in entertainment marketing and management yet again.
This fashion show primarily conceived to allow Indian fashion to gain a foothold in the global fashion arena. Here are the key highlights of major happenings and events that took place during Lakme Fashion Week.
SU: RE Project
The Sustainable Fashion Day at Lakme Fashion Week winter/festive’19 saw the Union Minister for Textiles, Smriti Zuban Irani unveiling the project SU: RE that strongly stands for Sustainable Revolution. This has been an initiative by the CMAI (the largest apparel industry association) and IMG Reliance. This project has garnered 16 big brands together to sign a charter that outlines a viable path for India’s fashion industry estimated to be close to Rs 30,0000 crores. This also underscored the need to commit to greener and clean eco-friendly practices.
Sustainable synthetics was at the epicenter
Amit Aggarwal and Abraham
& Thakore showcased their fashion elements via collections from new-age,
sustainable synthetics. Aggarwal portrayed R|Elan™ FreeFlow fabric which
astonished the audience since it was all recycled from PET bottles bringing
structured evening wear to live while Abraham & Thakore launched LENZING™
ECOVERO™ which was the key sustainable viscose brand for the core event of
Sustainable Fashion Day.
Street Feat showcase
The Street-wear showcased comprising runway shows were labelled by four young and home-grown labels – ‘Six5Six Street, Gundi Studio, Biskit and Jaywalking’ altogether construed street style in their own individual fancy ways. Six5Six Street which is co-founded by the siblings from Delhi represented their couture interpretation aligning cropped denim jackets, T-Shirts, flared jeans and boxy jackets which were indeed an apt representation using accents.
Apart from the
holographic prints and statement pockets of Six5Six Street, Biskit’s line of
design aligning Unisex clothing ‘spaced out’ which was plainly conceptualised
and executed by Shruti and Harsha Biswajit. The featuring jumpsuits, oversized
t-shirts, streetwear sets were one of the coolest pieces in Biskit’s wardrobe.
While Jay Ajay Jajal
boldly used neon, neoprene and ornamentation pop throughout the ramp, brand
Jaywalking clearly made his first-ever fashion week debut whereas, Rapper
Rajakumari elevated the ramp into a stage for Gundi Studios showcase. The
designer Natasha Sumant was amused and personified.
Art + Fashion
The Lakme Fashion
Week studio became the platform for experiments and performance as art paved
its way through the streamlined fashion walk. Poochki, The
Pot Plant, Circular Design Challenger winner, I Was A Sari, and Ka-Sha were
among the brands that presented and prevailed their collections as interactive
exhibits high on drama and creativity.
Celebs made their runway debut
Fashion Week has left no stones unturned in showing the emergence of the
talented stars on screen to flaunt their fashion game all across the ramp.
Student of the year co-stars, Ananya Panday and Tara Sutaria made their
first-ever LFW debuts together. While Ananya voluntarily moved gracefully
across the ramp carrying designs from Arpita Mehta and Anushree Reddy, Tara
outlined the conclusion of the Label Ritu Kumar show.
apart from these LFW debut many bollywood celebs strided across the Lakme
Fashion ramp including Arjun Kapoor who was a showstopper for designer Kunal
Rawal while Jahaan Kapoor made his runway debut carrying the outfit by Rawal’s
The show also saw Sobhita Dhulipalia walking
for Bloni, Salita Nanda and SWGT and Vijay Verma entering the crowd with an all
black churidar kurta by Tisa.