5 Social Media Trends to Watch in 2019

Social Media platforms have evolved into full-blown communication channels in recent years and now brands are relying on them to reach their target audience, more than ever before. The attention of the consumers is scattered all over the social media platforms, apps and other online diversions. The brand hopes to capture their consumers’ attention as well as money and to do so, they need to have the knowledge of how their audiences utilize these platforms.

As the trends evolve on social media so must the marketing style. Here we have listed a few trends that will help us know what influences social media users and what does this mean for brand marketing.

So, without further ado, let’s check out the social media trends of 2019.

Rebuilding Trust

Social media platforms are continuing to grow and are gaining more active users each annually. Facebook actually has more than 2 billion active users each month. However, the confidence of the consumers in social is still on shaky ground. Users are growing cautious of the information they find on social media every day, not to mention the targeted ads that marketers bombard a platform with, which contributes to the situation negatively. Brands will have to come up with new ways to build consumer trust, authentically connect with the audience and highlight their humanity.

Social Media is about Storytelling

One of the biggest reasons why social media is so popular is that it allows users to share their life experiences with the rest of the world. Users get to tell their stories through posts and through feeds; they get a glimpse of everyone else’s lives.


It was done through written posts and photos but these days, video content is becoming increasingly popular. Instagram, Snapchat and Facebook are embracing the trend of allowing people to tell and share stories, changing the way social media content is consumed.

Quality and Creativity over Quantity

To have an impact, brands must be purposeful, creative and create engaging content. Less content is more impactful if it is created in a thoughtful way as compared to an abundance of content that is dull, uninspired or seen as shallow.

Selfie Videos and Branding



Culture of ‘selfies’ is flourishing on social media. Selfie videos are getting extremely popular and drawing high user interest. Selfie video allows users to capture a moment and the video format allows them to communicate in a deeper and more personal way. These videos are shorter and more immediate than written posts.

Targeted Personalization

Customers expect brands to offer them special offers and discounts according to their wants and needs. This is why brands need to step up their game in terms of targeted advertising to keep up with these expectations. Brands need to find a balance between being too pushy with their customers and offering personalized advertising that would genuinely interest customers.

Conclusion

The world of social media is constantly changing, bringing new trends, ideas as well as unspoken rules each year. Some of these trends are already here and are growing slowly, while some are big and booming, expected to get even bigger as we move forward this year!

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