Social Media platforms have evolved into full-blown
communication channels in recent years and now brands are relying on them to
reach their target audience, more than ever before. The attention of the
consumers is scattered all over the social media platforms, apps and other
online diversions. The brand hopes to capture their consumers’ attention as
well as money and to do so, they need to have the knowledge of how their
audiences utilize these platforms.
As the trends evolve on social media so must the marketing
style. Here we have listed a few trends that will help us know what influences
social media users and what does this mean for brand marketing.
So, without further ado, let’s check out the social
media trends of 2019.
Rebuilding Trust
Social media platforms are continuing to grow and
are gaining more active users each annually. Facebook actually has more than 2
billion active users each month. However, the confidence of the consumers in
social is still on shaky ground. Users are growing cautious of the information
they find on social media every day, not to mention the targeted ads that
marketers bombard a platform with, which contributes to the situation
negatively. Brands will have to come up with new ways to build consumer trust,
authentically connect with the audience and highlight their humanity.
Social Media is about Storytelling
One of the biggest reasons why social media is so popular is that it allows users to share their life experiences with the rest of the world. Users get to tell their stories through posts and through feeds; they get a glimpse of everyone else’s lives.
It was done through written posts and photos but
these days, video content is becoming increasingly popular. Instagram, Snapchat
and Facebook are embracing the trend of allowing people to tell and share
stories, changing the way social media content is consumed.
Quality and Creativity over Quantity
To have an impact, brands must be purposeful,
creative and create engaging content. Less content is more impactful if it is created
in a thoughtful way as compared to an abundance of content that is dull,
uninspired or seen as shallow.
Selfie Videos and Branding
Culture of ‘selfies’ is flourishing on social media. Selfie videos are getting extremely popular and drawing high user interest. Selfie video allows users to capture a moment and the video format allows them to communicate in a deeper and more personal way. These videos are shorter and more immediate than written posts.
Targeted Personalization
Customers expect brands to offer them special
offers and discounts according to their wants and needs. This is why brands
need to step up their game in terms of targeted advertising to keep up with
these expectations. Brands need to find a balance between being too pushy with
their customers and offering personalized advertising that would genuinely
interest customers.
Conclusion
The world of social media is constantly changing, bringing new trends, ideas as well as unspoken rules each year. Some of these trends are already here and are growing slowly, while some are big and booming, expected to get even bigger as we move forward this year!